Tom Perry
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Pacific Possible

The standard narrative of the Pacific has, for many years, been dominated by three elements: climate change, conflict and the postcard-perfect images of travel brochures.

With the dual goals of engaging the Pacific region in a series of future-focused reports and reestablishing the World Bank's brand presence in the Pacific Islands region, Pacific Possible is a strategic communications campaign built on the big ideas, optimism and energy of the Pacific's future leaders that aims to challenge the standard perceptions of the Pacific Islands.

The videos for this campaign have been filmed across 12 Pacific Island countries, and lovingly brought together with the help of editor Ingrid Brooker.

Date:

2016

Client:

The World Bank

Role:

Campaign lead

URL:

www.worldbank.org/pacificpossible

Tags:

aid/development, campaigns, Pacific, The World Bank, Video production
Stepping aside: a new approach to development content

Stepping aside: a new approach to development content

in the surf

in the surf

Podcast: Flight of Fancy

Podcast: Flight of Fancy

Showreel

Showreel

Fighting plastic pollution in East Asia Pacific

Fighting plastic pollution in East Asia Pacific

Future Pasifika

Future Pasifika

Kicking TB out of Papua New Guinea

Kicking TB out of Papua New Guinea

Completing the circle: Fiji VR returns home

Completing the circle: Fiji VR returns home

Climate Change in Fiji in VR

Climate Change in Fiji in VR

Pacific Possible

Pacific Possible

Powerless: Toata's story

Powerless: Toata's story

Powerless: the Betikama College story

Powerless: the Betikama College story

Powerless: Melody & James' story

Powerless: Melody & James' story

Is VR a game-changer for communicating development?

Is VR a game-changer for communicating development?

360° VR in Mindanao, Philippines

360° VR in Mindanao, Philippines

360° VR in Bougainville

360° VR in Bougainville

360° VR in Solomon Islands: The Price of Conflict, the Prospect of Peace

360° VR in Solomon Islands: The Price of Conflict, the Prospect of Peace

Pacific Possible

Pacific Possible

Improving literacy in Bougainville, one step at a time

Improving literacy in Bougainville, one step at a time

Cyclone Pam, Vanuatu

Cyclone Pam, Vanuatu

Going back: A refugee's journey home

Going back: A refugee's journey home

South Sudan: unasked questions, unspoken answers

South Sudan: unasked questions, unspoken answers

South Sudan: the crisis the world forgot

South Sudan: the crisis the world forgot

South Sudan:

South Sudan: "It was all burned to ash."

South Sudan: Nyabel's story

South Sudan: Nyabel's story

South Sudan: expectation and reality

South Sudan: expectation and reality

Beyond the wire: Connecting the Pacific

Beyond the wire: Connecting the Pacific

Stop snapping, start seeing

Stop snapping, start seeing

SOLO: life in the Solomon Islands

SOLO: life in the Solomon Islands

Correfoc: When devils hit the streets

Correfoc: When devils hit the streets

Voluntourism: the murky world of 'doing good'

Voluntourism: the murky world of 'doing good'

By the rivers of Kalimantan

By the rivers of Kalimantan

On the rails in India

On the rails in India

Indian wedding

Indian wedding

Island Duel: the Santa Catalina Spear Fighting Festival

Island Duel: the Santa Catalina Spear Fighting Festival

Crossing over: trekking across Guadalcanal

Crossing over: trekking across Guadalcanal

Festival of Pacific Arts 2012

Festival of Pacific Arts 2012

Sleeping with the anenome

Sleeping with the anenome

Naghol: the land divers of Pentecost Island

Naghol: the land divers of Pentecost Island

'RAMSI: A History In Pictures' photo exhibition

'RAMSI: A History In Pictures' photo exhibition

Fuji Rockin

Fuji Rockin

Riding the Ho Chi Minh trail

Riding the Ho Chi Minh trail

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